Investing with more than a checkbook

about image

Who we are

Any investor will give you money, and we get it — money is tough to turn down when you’re running a business. But if you want to build a company and not just an exit plan, you need expertise.

Unorthodox Ventures brings both to the table. Led by contrarian entrepreneur and Big Ass Fans Founder Carey Smith, our team of engineers, product managers and marketers have decades of experience launching extraordinary products and building enduring, adored brands.

Today we partner with disruptive founders who seek the same. Every year, entrepreneurs start more than half a million companies in America. Only 200 will ever reach $100 million in revenue. Carey and his team know what it takes to make it to $300 million. Let’s build something.

Let’s Build!

Let's Build Brands

Carey’s name is on plenty of patents, but he would trade them all for strong brands, which are so difficult to build and easy to lose. Building brands take time, dedication and hard work, always focusing on what’s best long-term for customers. Do it right, and you’ll create a lifetime emotional connection with them.

Let's Build Products

Software and services may be in vogue, but we like manufacturing products. Far more complex, they create true hurdles for competitors and force you to focus on quality the first time, because you can’t just upload a patch. From high-tech medical devices to healthy snacks, our partners’ products are defined by performance, dependability and style.

Let's Build Markets

If you’re starting a business in a crowded market, move on. High-growth companies seek blue oceans, or new markets where competition is scarce or non-existent. Creating a market where none existed is how you change the world. We like founders with the vision to go where no one else has tread.

Partner with us

Consider this. In 2012, Carey acquired an inventor’s residential ceiling fan. He brought both the fan and the man into Big Ass Fans, and within five years, created a $60 million residential division. Partner with us and we’ll…

Build unforgettable brands

Deliver exceptional products

Invent and revolutionize markets