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Esti Brantz, Anat Natan, and Meydan Levy,
Co-Founders

ANINA'S STORY

A beautifully unique approach to sustainable eating

Complexity constantly confounds cooking. Perhaps you lack the time? Or you can’t find the quality ingredients needed for a nutritious dinner? Anina is on a mission to simplify healthy eating with a unique eating experience and sustainable consumption. The culinary design company developed an innovative technology that creates ready-to-cook capsules that lock in food’s nutrients and freshness, creating a healthy and tasty meal that is shelf-stable for up to a year. Just add water and microwave for a delicious, ready-to-eat entrée in mere minutes. Veritable culinary works of art, Anina’s wide range of dishes feature regional flavors from around the globe, including Mediterranean and Vietnamese. The company reduces the staggering problem of food waste by using fruits and vegetables with slight appearance imperfections that would prevent them from being sold at grocery stores but taste as good or better.

Unorthodox ventures’ impact

It takes a unique investment partner to understand the intersection of high design and dehydrated food. Unorthodox Ventures helped Anina quickly solve manufacturing challenges, including how and where to locate a production line in Israel.

Helped identify American

business partners

Scouted

locations

for manufacturing

Anat Natan, Co-founder & CEO

Anina in the Media

Brand Recognition

Barilla Good Food Makers – 2022 Accelerator Program

Basque Culinary Center – 2022 Culinary Action On the Road Competition

EY’s THE PITCH Startup Competition – 2022 Winner

Future Food-Tech's Kraft Heinz Innovation Challenge – 2023 Finalist

Hebrew University Asper Prize – 2023 Finalist

KMZERO – 2021 Ftalk Food Summit Innovation Awards

TheMarker – 20 Most Promising Startups

Tnuva and Calcalist’s FoodTech – 2021 Innovation Competition

LET’S PARTNER UP

Every year, American entrepreneurs start more than half a million companies. More than 90% of them will fail, with only 200 ever passing $100 million in revenue. At Unorthodox Ventures, we know how to reach $300 million. Jump in with us.