Brandon Austin grew up fishing, but as an adult, he noticed fewer and fewer kids on the water. He asked himself what if, rather than getting kids off their screens to enjoy the outdoors, their screens could augment outdoor activities like fishing? His solution is the award-winning GoFish Cam, an underwater HD camera that captures all the underwater action. With GoFish Cam, the frustrating guesswork of fishing is gone, because when you see more, you catch more.
“GoFish Cam gamifies fishing, making it more fun for kids. The moment I realized what was happening, I knew I had stumbled into a really important market. Unorthodox Ventures is helping me take full advantage of the opportunity by investing in the truest sense of the word.”