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Merav and Michal Mor, Founders

LUMEN'S STORY

A smart device with a custom weight-loss plan

Diets are frustrating, and fads come and go. Sisters Merav and Michal Mor knew a more fundamental approach could simplify healthy dieting, so they created Lumen, a device that tracks your metabolism and tells you what to eat. While trends are short-lived, products providing real value will last.

Unorthodox ventures’ impact

Replacing fad diets with a high-tech weight loss product came with a slew of challenges – and we helped Lumen overcome them. Our engineers optimized product design, including software, hardware production and quality control. We got creative, too, with strategic marketing advice.

Analyzed

supply chain

for improvements
Identified

local suppliers

to reduce transportation costs

Merav Mor, Co-founder

Lumen in the Media

9to5Mac – Lumen Health Accessory Brings Valuable Metabolic Testing to Your Pocket with iPhone and Apple Health

9to5Mac – Lumen’s Metabolic Analyzer iOS App Gets Food Log to Show How Nutrition Impacts You in Real-time

ABC News – Wearables: WebMD's Chief Medical Officer Discusses AI's Growing Role in Home Health Tech

CNET – 10 Simple Workout Products for a Minimalist Home Gym

CNET – Breathalyzers that Grade Your Gut Health? Yes, They Exist

Daily Beast – This Device Allows You to Monitor (and Boost) Your Metabolism at Home

Daily Mail – The Best Christmas Gifts for Gadget Lovers

Fitt Insider – A Conversation with Lumen CEO Daniel Tal Mor

Forbes – Hack Your Metabolism for Weight Loss and Wellbeing with Lumen

Forbes – This Smart Gadget Helps You Hack Your Metabolism and Lose Weight

Fox News – Celebrity Trainer Says Device Can Help Hack Your Metabolism

Gizmodo – This Metabolism Breathalyzer Helped Me Shed a Few Pounds in Quarantine

Golf Monthly – Lumen Helps with Weight Loss and Improved Wellbeing

GQ – The Best Fitness Gadgets to Upgrade Your Workout

Health Digest – What Is Lumen and How Does It Help You Hack Your Metabolism?

InsideHook – Lumen Metabolism Tracker Review: It’s Going to Help You Lose Weight

MakeUseOf – 9 Smart Fitness Products to Take Your Workouts into the Future

Marie Claire – Can a Device Really Measure Your Metabolism and Help You Lose Weight?

MedCity News – MedCity Pivot Podcast: A Conversation with Lumen CEO Daniel Tal Mor

Medgadget – World’s First Device and App for Real-time Metabolic Feedback

Medical Xpress – Study Evaluates Breath Test that Can Monitor Metabolism at Home

Men’s Fitness – The 10 Best Health and Fitness Tech Products of 2020

Men’s Health – 20 Fitness Trends that Will Transform Your Training in 2022

MindBodyGreen – I Struggled to Lose Weight for Years Before Trying the Lumen

New Scientist – How Hacking Your Metabolism Can Help You Burn Fat and Prevent Disease

Newsweek – Lumen Dietician Reveals Worst Time to Eat Dinner for Weight Gain

SlashGear – Lumen Lets You ‘Hack Your Metabolism’

Spy – I Tried Lumen: The World’s First Handheld Metabolism Tracker

StudyFinds – Home Breath Test Can Track How a Single Meal Affects Your Metabolism

Stylist – Forget BMI, It’s Metabolic Health We Should Focus on – Here Are 5 Ways to Optimize It

TechCrunch – Lumen Raises $62M for its Handheld Weight Loss Hardware

The Sun – Breathe Easy: Can Lumen Really Improve Your Metabolism and Help You Lose Weight?

The Sun – I Tested the Lumen Metabolism Tracker and App and It’s a Great Tool for Weight Loss

TechRadar – Lumen Is a Genuinely New Way to Quantify Your Health, Fitness and Diet

TechRound – Lumen Releases New Feature that Empowers Women to Adapt Their Nutrition to Their Cycle

Telegraph – How to Reset Your Midlife Metabolism and Lose Weight

The Times – Lumen: It’s My New Diet Tool

Well+Good – The Lumen Metabolism Tracker Is Like Having a Nutritionist in Your Pocket

Women's Health – Our Senior Editor Tried the Lumen Metabolism Booster to See If It Really Works

Yahoo – ‘The End of Dieting.’ How New Health Trackers Claim to Improve Your Health by Offering Insight into Your Body

Brand Recognition

GadgetFlow – Best of CES 2019

Indiegogo – 2019 Innovative Product Award

MEDinIsrael – 2019 Innovation Award Finalist

MindBodyGreen – Best User-Friendly Metabolism Tracker

Tech Podcasts Network – 2020 Best of CES Awards

Women's Health – 2023 Women's Health Fit Tech Awards

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