When Miki Agrawal set out to build modern bidet maker Tushy, she wasn’t looking to capitalize on the American market, she wanted to create it. Nearly non-existent in America, bidets fill bathrooms in other parts of the world with an 80% adoption rate in Japan. Capturing a market is one approach, but building one is the right approach.

“Given our unique approach to toilets, we needed a partner who likes to shake things up. Carey Smith has long been an advocate of bidets for their combination of practicality and sustainability, even going so far as to install them in all employee bathrooms at Big Ass Fans. He saw the value — and business opportunity — in bidets long before other Americans. Unorthodox Ventures is exactly the right fit for us, both in name and in substance.”
-Miki Agrawal
Founder