When Miki Agrawal set out to build modern bidet maker TUSHY, she wasn’t looking to capitalize on the American market, she wanted to create it. Nearly non-existent in America, bidets fill bathrooms in other parts of the world with an 80% adoption rate in Japan. Capturing a market is one approach, but building one is the right approach.
Adweek – No Ifs, Farts or Butts. Meta Bans Bidet Company TUSHY’s Bathroom Humor Ads.
Adweek – Social Confidential: How TUSHY Embraces Poop Culture
Adweek – Taboo Categories, Like Pooping, Inspire TUSHY Founder to Innovate
BuzzFeed – I’m Helping the Planet and My Plumbing with this Easy-to-Use Bidet Attachment
CBS – The Best Bidet Attachments and Seats of 2022
CNN – The TUSHY Travel Bidet Is the Perfect Eco-friendly Solution for Getting the Job Done on the Go
CNN – You Won’t Be Disappointed with the TUSHY Ace Electric Bidet
Consumer Reports – Top-Rated Bidet Attachment
CTV News – 8 Zero-Waste Home Products You Need If You're Trying To Be More Eco-Friendly
Daily Beast – This Bidet Changed My Life (and Didn’t Require a Fancy Setup)
Digiday – Why Brands Like TUSHY Ran with More Interactive Super Bowl Efforts This Year
Digital Trends – 5 Things You Didn’t Know a Bidet Could Do
Domino – I Tried a Bidet with a Heated Seat, and I’m Here to Answer All Your Questions
E! – 16 Nifty Sanitization Things to Make Everything in Your Life Less Gross
Fast Company – This Easy-to-Install Electric Bidet Will Transform Your Bathroom
Forbes – Best Attachable Bidet and Best Way to Dry Off When You’re Done
Forbes – TUSHY Ace Bidet Provides a Cadillac Experience for Your Butt
Huffington Post – The Bidet Attachments that Real Poopers Swear by
InsideHook – The Perfect Gift for Anyone in Your Life Who Poops
Men’s Health – Best Overall Bidet Attachment
Men’s Journal – Are You Still a ‘Wiper’ — Let’s Rinse Away Common Bidet Misconceptions
NBC News – TUSHY Goes Electric with a New Bidet
New York Post – Bidet Maker Offers to Step in After Google Yanks Popular Bathroom Perk
Page Six – Matt Rogers’ Must-haves Range from Crest Whitestrips to His Beloved Bidet
Refinery29 – TUSHY Ace Gave Me the Best Poop of My Life
Romper – This $100 Bidet Attachment Turned Me into a Toilet Snob
Self – The TUSHY Ace Bidet Is the Upgrade My Bathroom Needed
Self – There’s No Better Time to Buy a Bidet
Spy – I Have IBS and I Can Attest the TUSHY Bidet Is a Must-Have for Anyone that Likes to Be Squeaky Clean
The Times – How Americans Learnt to Stop Panicking and Love the Bidet
Thrillist – Here’s How to Get $10,000 from TUSHY this Super Bowl Sunday
Travel + Leisure – The Best Portable Bidets for Traveling
Travel + Leisure – The Five-Star-Resort-Level TUSHY Bidet Is Sleek, Effective, Travel-Friendly and Seriously Cost-Saving
USA Today – Freshen Up Your Bathroom with the Latest TUSHY Classic Bidet
Washington Post – They Panic-Bought Bidets during the Pandemic. It Changed Their Lives.
Washington Post – You Need a Bidet, But Not for the Reason You Think
Well+Good – Finally, a Chic Toilet Stool that Makes Pooping Easier Without Ruining My Bathroom’s Aesthetic
Well+Good – I’m Not Sure How I Lived Without the TUSHY Ace Electric Bidet Seat
Well+Good – TUSHY Spa Warm-Water Bidet Attachment Is Life-Changing Magic
Bob Vila – Best Add-On Bidet
Forbes – Best Attachable Bidet
Good Housekeeping – Best Portable Bidet for Backpacking
InsideHook – The Perfect Gift for Anyone in Your Life Who Poops
Men’s Health – Best Overall Bidet Attachment
Travel + Leisure – The Best Portable Bidets for Traveling
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