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Farrah Moussallati Sibai, Founder

AFIA'S STORY

One refugee’s recipes became a grocery shelf staple

Afia Founder Farrah Moussallati Sibai focuses her Middle Eastern food company on supporting refugees, a priority that grew out of her family’s own challenging journey. Her mother-in-law spent two years as a refugee of the Syrian civil war before the United States issued her a visa to join the family in Austin. She brought with her the family recipe book and what started out as a farmers’ market booth was quickly selected for the exclusive Chobani Incubator program.

The 2018 edition of the prestigious H-E-B Quest for Texas Best contest also honored the company, leading to the family’s line of frozen falafel and kibbeh appearing on grocery shelves across Texas. Afia continues to support the family’s heritage by employing refugees as part of its rapid expansion that has come with nationwide distribution of its plant-based, gluten-free falafel.

Unorthodox ventures’ impact

Going from food truck to grocery freezer aisles nationwide is no easy feat. Our marketing strategies helped Afia land space in thousands of stores. Plus, our production expertise has the company manufacturing falafel faster than ever to meet growing demand.

Executed

Marketing

strategy and development
Saved

$50,000

and prevented significant facility delay

Farrah Moussallati Sibai, Founder

Afia in the Media

Brand Recognition

Austin Business Journal – 2023 Fast 50 Fastest-Growing Companies

Austin Business Journal – 2022 Family Business Awards

Austin Business Journal – 2022 Women in Business Awards

Austin Chamber – 2021 Greater Austin Business Awards

Austin Chamber – 2022 A-LIST Awards

Austin Inno – 2022 Fire Awards

Entreprenista100 Awards – 2022 Honoree

Inc. Female Founders 200 – 2023 Honorees

Inc. Regionals – 2023 Honorees

Natural Products Expo West – 2023 NEXTY Awards

Progressive Grocer – 2021 Impact Awards

Refrigerated & Frozen Foods – 2023 Best New Retail Products

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