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Miki agrawal, Founder

TUSHY'S STORY

Clean tech for the booty enthusiast

When Miki Agrawal set out to build modern bidet maker TUSHY, she wasn’t looking to capitalize on the American market, she wanted to create it. Nearly non-existent in America, bidets fill bathrooms in other parts of the world with an 80% adoption rate in Japan. Capturing a market is one approach, but building one is the right approach.

Unorthodox ventures’ impact

Our love for bidets dates back decades. We profiled the market to develop a strategic roadmap for TUSHY, and when the toilet paper shortage of 2020 struck, we helped the business as it boomed like we always knew it would.

Advised on

inventory and production

management
 

Analyzed

market-share and industry projections

Miki Agrawal, Founder

TUSHY in the Media

Adweek – No Ifs, Farts or Butts. Meta Bans Bidet Company TUSHY’s Bathroom Humor Ads.

Adweek – Social Confidential: How TUSHY Embraces Poop Culture

Adweek – Taboo Categories, Like Pooping, Inspire TUSHY Founder to Innovate

BestLife – 7 Ways a Bidet Will Change How You Go to the Bathroom, Experts Say

BuzzFeed – I’m Helping the Planet and My Plumbing with this Easy-to-Use Bidet Attachment

CBS – The Best Bidet Attachments and Seats of 2022

CNN – The TUSHY Travel Bidet Is the Perfect Eco-friendly Solution for Getting the Job Done on the Go

CNN – You Won’t Be Disappointed with the TUSHY Ace Electric Bidet

Consumer Reports – Top-Rated Bidet Attachment

CTV News – 8 Zero-Waste Home Products You Need If You're Trying To Be More Eco-Friendly

Daily Beast – This Bidet Changed My Life (and Didn’t Require a Fancy Setup)

Digiday – Why Brands Like TUSHY Ran with More Interactive Super Bowl Efforts This Year

Digital Trends – 5 Things You Didn’t Know a Bidet Could Do

Domino – I Tried a Bidet with a Heated Seat, and I’m Here to Answer All Your Questions

E! – 16 Nifty Sanitization Things to Make Everything in Your Life Less Gross

Fast Company – This Easy-to-Install Electric Bidet Will Transform Your Bathroom

Forbes – Best Attachable Bidet and Best Way to Dry Off When You’re Done

Forbes – TUSHY Ace Bidet Provides a Cadillac Experience for Your Butt

Huffington Post – The Bidet Attachments that Real Poopers Swear by

InsideHook – The Perfect Gift for Anyone in Your Life Who Poops

Men’s Health – Best Overall Bidet Attachment

Men’s Journal – Are You Still a ‘Wiper’ — Let’s Rinse Away Common Bidet Misconceptions

NBC News – TUSHY Goes Electric with a New Bidet

New York Post – Bidet Maker Offers to Step in After Google Yanks Popular Bathroom Perk

Page Six – Matt Rogers’ Must-haves Range from Crest Whitestrips to His Beloved Bidet

Refinery29 – TUSHY Ace Gave Me the Best Poop of My Life

Romper – This $100 Bidet Attachment Turned Me into a Toilet Snob

Self – The TUSHY Ace Bidet Is the Upgrade My Bathroom Needed

Self – There’s No Better Time to Buy a Bidet

Spy – I Have IBS and I Can Attest the TUSHY Bidet Is a Must-Have for Anyone that Likes to Be Squeaky Clean

The Skimm – We Tried the TUSHY Bidet, Ottoman and Stand: Straight A’s in Ease of Installation, Adjustability and Aesthetics

The Times – How Americans Learnt to Stop Panicking and Love the Bidet

Thrillist – Here’s How to Get $10,000 from TUSHY this Super Bowl Sunday

Travel + Leisure – The Best Portable Bidets for Traveling

Travel + Leisure – The Five-Star-Resort-Level TUSHY Bidet Is Sleek, Effective, Travel-Friendly and Seriously Cost-Saving

USA Today – Freshen Up Your Bathroom with the Latest TUSHY Classic Bidet

Washington Post – They Panic-Bought Bidets during the Pandemic. It Changed Their Lives.

Washington Post – You Need a Bidet, But Not for the Reason You Think

Well+Good – Finally, a Chic Toilet Stool that Makes Pooping Easier Without Ruining My Bathroom’s Aesthetic

Well+Good – I’m Not Sure How I Lived Without the TUSHY Ace Electric Bidet Seat

Well+Good – TUSHY Spa Warm-Water Bidet Attachment Is Life-Changing Magic

Brand Recognition

Bob Vila – Best Add-On Bidet

Forbes – Best Attachable Bidet

Good Housekeeping – Best Portable Bidet for Backpacking

OUR APPROACH

We invest in early-stage startups all around the world, often helping overseas companies open their first American offices. Click below to tell us about your work.