Merav and Michal Mor, Founders
LUMEN'S STORY
A smart device with a custom weight-loss plan
Diets are frustrating, and fads come and go. Sisters Merav and Michal Mor knew a more fundamental approach could simplify healthy dieting, so they created Lumen, a device that tracks your metabolism and tells you what to eat. While trends are short-lived, products providing real value will last.
Unorthodox ventures' impact
Replacing fad diets with a high-tech weight loss product came with a slew of challenges – and we helped Lumen overcome them. Our engineers optimized product design, including software, hardware production and quality control. We got creative, too, with strategic marketing advice.
Analyzed
supply chain
for improvements
Identified
local suppliers
to reduce transportation costs
"Unorthodox Ventures offers far more than money. Their manufacturing experts helped us such a great deal in refining our production processes to ensure a high-quality product. My sister and I also appreciated working with an investment company that supports so many female founders."
— Merav and Michal Mor, Founders
Lumen in the Media
Brand Recognition
OUR APPROACH
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