Miki Agrawal, Founder
TUSHY'S STORY
Clean tech for the booty enthusiast
When Miki Agrawal set out to build modern bidet maker TUSHY, she wasn't looking to capitalize on the American market, she wanted to create it. Nearly non-existent in America, bidets fill bathrooms in other parts of the world with an 80% adoption rate in Japan. Capturing a market is one approach, but building one is the right approach.
Unorthodox ventures' impact
Our love for bidets dates back decades. We profiled the market to develop a strategic roadmap for TUSHY, and when the toilet paper shortage of 2020 struck, we helped the business as it boomed like we always knew it would.
Advised on
inventory and production
management
Analyzed
market-share and industry projections
"Given our unique approach to toilets, we needed a partner who likes to shake things up. Carey Smith has long been an advocate of bidets for their combination of practicality and sustainability, even going so far as to install them in all employee bathrooms at Big Ass Fans. He saw the value — and business opportunity — in bidets long before other Americans. Unorthodox Ventures is exactly the right fit for us, both in name and in substance."
— Miki Agrawal, Founder
Tushy in the Media
CBS – The Best Bidet Attachments and Seats of 2022
CNN – The TUSHY Travel Bidet Is the Perfect Eco-friendly Solution for Getting the Job Done on the Go
Consumer Reports – Top-Rated Bidet Attachment
Forbes – Best Attachable Bidet and Best Way to Dry Off When You're Done
Washington Post – They Panic-Bought Bidets during the Pandemic. It Changed Their Lives.
Washington Post – You Need a Bidet, But Not for the Reason You Think
Brand Recognition
OUR APPROACH
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